品牌设计怎么做? 89 家全球超有设计感公司的品牌手册在这里
2016-05-27
品牌手册包括什么?LOGO 怎么用、风格怎么设计、语调怎么把握,总有一款适合你

废话不多说。这里是 Logo Design Love 的博主收集的 89个世界知名公司的品牌手册。学起来!

(Last updated: April 2016)

  1. Adobe corporate brand guidelines (PDF)

  2. Alberta corporate identity manual

  3. Apple Pay identity guidelines (PDF)

  4. Argento brand identity and style guide (PDF)

  5. Barbican identity guidelines (old)

  6. Bath Spa University brand guidelines

  7. Belfast brand identity guidelines

  8. Berkeley brand identity

  9. Best Buy brand identity guidelines

  10. Boston University brand identity standards

  11. Boy Scouts of America brand identity guide (PDF)

  12. British Council brand website (registration required)

  13. British Rail corporate identity manual

  14. Canadian National Railway Company visual identity guidelines (PDF)

  15. Carnegie Mellon brand guidelines

  16. Channel 4 identity style guides

  17. Christopher Doyle identity guidelines

  18. Cisco logo usage and guidelines

  19. Code for America website style guide

  20. Columbia University visual identity (PDF)

  21. Cornell University brand book

  22. Dropbox logos and branding

  23. Duke University style guide

  24. easyGroup brand manual (PDF)

  25. Edinburgh Council brand guidelines (PDF)

  26. Esso Imperial Oil quick reference guide (PDF)

  27. Facebook brand assets

  28. Google visual assets guidelines

  29. GOV.UK elements

  30. Haas School of Business style guide

  31. Heineken visual identity

  32. IEEE brand identity guidelines

  33. Jamie Oliver FRV brand guidelines

  34. Kew Royal Botanic Gardens brand guidelines

  35. Liberty University brand identity policy

  36. Lloyd’s brand guidelines (PDF)

  37. Macmillan identity guide

  38. MailChimp brand assets

  39. MasterCard brand center

  40. Microsoft corporate logo guidelines

  41. Mississauga’s Brand Story

  42. Mozilla Firefox branding

  43. NAMI identity guidelines

  44. NASA graphics standards manual (mid 1970s)

  45. National University of Singapore identity

  46. New York University identity and style guide

  47. NHS brand guidelines

  48. NYU-Poly identity style guide

  49. Ohio State University brand guidelines

  50. Ohio University brand standards

  51. Oregon State University brand identity guidelines

  52. Pacific University brand standards (PDF)

  53. Pearson brand guidelines (PDF)

  54. Penguin logo guidelines

  55. Pizza Hut brand standards identity manual

  56. Princeton University graphic identity

  57. PRSA guidelines & logos

  58. Redfern brand identity guidelines (PDF)

  59. Saint Mary-of-the-Woods College style guide

  60. Santa brand book

  61. Sapo (PDF, in Portuguese)

  62. Skype brand book

  63. The Beano Comic brand guidelines (PDF)

  64. The Scout Association brand guidelines (PDF)

  65. The University of Texas brand guidelines

  66. Twitter brand assets and guidelines

  67. Uber brand guide

  68. Ubuntu brand guidelines

  69. University of Arkansas style guides and logos

  70. University of California brand guidelines

  71. University of Cambridge identity guidelines

  72. University of East Anglia brand identity guidelines (PDF)

  73. University of Louisville brand

  74. University of Northern Colorado identity style guide (PDF)

  75. University of Wisconsin-Madison brand identity guidelines

  76. U.S. web design standards

  77. Vanderbilt University graphic standards

  78. Vimeo brand guidelines

  79. Virginia Tech identity standards

  80. Walmart brand center

  81. WordPress logos and graphics

  82. Yale University identity

  83. Yelp styleguide

Adobe brand guidelines

Walmart logo guidelines

Firefox logo guidelines

University of East Anglia logo guidelines

Skype logo guidelines

A few more in this handy resource: Find Guidelines. Via swissmiss.